- A large electric utility
- A DOD service (or other large consumers)
- Social network service
In this case, a major power outage became an opportunity for teaming, and here the local Navy base gets kudos for lowering demand, something that helped San Diego Gas & Electric restore power to all its customers in very short order.
Twitter facilitated comms in the early phases of the outage, and here, it enabled a high profile attaboy from the utility before an audience of over 18,000 (SDG&E Twitter followers). Hard not to like this.