Recipe for better teaming on outages

Three parts to this exciting new recipe. Mix together:

1. A large electric utility
2. A DOD service (or other large consumers)
3. Social network service

In this case, a major power outage became an opportunity for teaming, and here the local Navy base gets kudos for lowering demand, something that helped San Diego Gas & Electric restore power to all its customers in very short order.

Twitter facilitated comms in the early phases of the outage, and here, it enabled a high profile attaboy from the utility before an audience of over 18,000 (SDG&E Twitter followers). Hard not to like this.